Case Study Details

Must Jeans

Musterhaft is a ISO 9001certified manufacturing concern based in Lahore, Asia. Established in 1991, their regular customers include some of the major store groups from Europe and USA and their annual turnover exceeds US$ 16 million.


Musterhaft wanted to launch a new brand MUST JEANS in France. Musterhaft chose Designxpirit Ecommerce as their digital marketing partner to create and deploy a brand with a strong online presence which would effectively facilitate their product launch.


A cohesive digital strategy was initiated along with developing content, brand and website. Designxpirit Ecommerce executed an extensive Product shoot, implemented targeted SEO to increase traffic and created a strong social media strategy to create
buzz, raise awareness and increase brand familiarity on a number of different platforms.


Must Jeans was launched with a unique and visually attractive interface in order to help the brand to increase its sales and create a buzz amongst the competing brands.

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